|
|
|
|
Our Overpromise:
“Overpromise, Inc. helps
companies create breakthrough brands and deliver
extraordinary customer experiences with far less
investment in money and time than traditional methods.”
|
|
|
|
|
 |
|
|
|
|
|
|
In his latest book “Overpromise and Overdeliver”
published by the Portfolio division of
The Penguin Group, marketing expert and founder of
Overpromise, Inc, Rick Barrera shows how an increasing
number of cutting edge firms are building breakthrough
brands in record time. His in-depth research has
unlocked the strategic secrets of American Girl, Lexus,
Google, Washington Mutual, Tivo, Krispy Kreme, The
Container Store and many others. You’ll gain insights
into instant hits like IPOD, Hummer, Lunchables and
other hot products.
“Overpromise and Overdeliver”
describes a methodology that is attractive to managers,
addictive to customers and devastating to competitors.
|
SNEAK PEEK
BUY
BOOKS |
|
|
|
|
 |
Overpromise, Inc. was
created to enable our customers to realize the greatest market value
from the potential of their brands. We show them how to implement and
“operationalize” the strategies of “Overpromising AND Overdelivering”
using our proprietary TouchPoint Branding methodology. We’ve
brought together the best minds in Market Research, Brand Development,
Marketing, Sales, Customer Experience Management, Internal and External
Brand Communication, Training, Mastery Software, Certainty Software, and
more to deliver comprehensive solutions to clients who want to maximize
the power of their brands and the value of their companies |
|
|
|
