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Build a
Breakthrough Brand in record time at a fraction of the
cost: Overpromise AND Overdeliver |
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Learning Map
Workshop:
For Radical Differentation in a Fraction of the Time
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View Video |
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Branding expert Rick Barrera,
best-selling author of
Overpromise and Overdeliver, leads your team
through a step-by-step method to identify and align the
Critical “TouchPoints” that matter most to your
customers.
Learn More... |
Overpromise and
Overdeliver debuts at #10 on the Wall Street
Journal Best Seller list
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How have American Girl, Lexus,
Google, Tivo and The Container Store built
breakthrough brands in record time?
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How have IPOD and Lunchables become instant hits? Discover why
traditional marketing doesn’t work anymore . . .
Book Sneak Peek
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Identify and articulate your
Attention- Demanding Brand “Overpromise”
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Rapidly design and deliver
extraordinary customer experiences built around
the Passionate Exaggeration of your Critical
TouchPoints (“Overdeliver”)
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Increase margins and profits -- by
radically differentiating your company’s
products and services
Learn More. . .
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2 MINUTE INTERVIEWS
What's an "Overpromise"?
Keys to Building Brand Loyalty
Creating Great Customer Experiences
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