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The 30-Second Brand Test:
Test Your Overpromise
 

A great Overpromise should tell your customers:
1. What to expect from your product or service
2. How your brand is different
3. Why they should buy it

Rate your Overpromise (brand promise, tagline or slogan)  -- to see how effective it really is -- below . . .
 


 

Question 1: How radically different is your Overpromise from that of your competitors?
Not at all Different

Radically Different
1 2 3 4 5 6 7 8 9 10

 
Question 2: How relevant and important is your differentiation to your target customers when they consider a purchase in your category of products or services?
Not at all Important

Highly Relevant
1 2 3 4 5 6 7 8 9 10

 
Question 3: How much of a price premium are you consistently able to get over competitors?
Less than 5 percent Greater than 25 percent
Greater than 15 percent Greater than 100 percent
 


 

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