Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building.  His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever.  Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.

His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon.  Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.

Rick’s newest book Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty is published by Penguin Putnam.  Drawing on more than 20 years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services and company.