Overpromise and Overdeliver is about creating a brand promise that provides value for your customers. Articulated brand promises also facilitate internal alignment by detailing exactly what customers can expect and what employees must deliver. Alignment is essential. When there is a disconnect between the brand promise and the customer experience delivered at the point of contact, brand value is destroyed. Alignment is achieved when everyone in the company has the same set of guidelines and understanding of the companies TouchPoints. This alignment is achieved by training.

Breakaway brands have changed the definition of great customer service from a heroic face-to-face human interaction to an exceptionally well differentiated product or service delivered by an exceptionally well executed system. Better training will help everyone in the company to better deliver on the brand promise. One way to train better is to learn better and our Overpromise ad Overdeliver partner, BrainX has developed a program that systematically helps people better retain the information they have learned. Rick’s enthusiasm for the product is demonstrated in his own use of BrainX including the CD in the back of the book, which is a BrainX learning guide for the Overpromise and Overdeliver book.

To find out more about BrainX, an Overpromise and Overdeliver partner, and see how it can help you to improve your training experience call us at (877) FOR-OPOD (877-367-6763).

Members only Site
For a more in-depth study of how we learn and lock in information go to the members only site and check out the white paper from BrainX, as well as a video clips on learning and other information we have gathered.