Overpromise and Overdeliver-
The Secrets of Unshakable Customer Loyalty
By
Rick Barrera
Read an excerpt from Overpromise and Overdeliver
Overpromise and Overdeliver made its
debut at number 10 on the Wall Street Journal list of
best-selling business books. In this easy-to-read guide,
Rick Barrera uses concrete examples to describe in
brilliant detail how you can use “TouchPoint Branding”
to create a more successful brand and company.
2005, Portfolio, hardcover, 240 pages, includes
companion CD
ISBN 1-59184-061-9
Price: $25.95
For more than 40 copies,
please
Contact Uss
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Companies like American
Girl, Best Buy, and TiVo came out of nowhere
to virtually own their respective markets.
How did they scoop their bigger and
wealthier competition? They kept their
promises . . . and not just any promises,
but dangerously ambitious promises. In fact,
these companies Overpromised to lure
customers in — and then Overdelivered to
keep them.
Rick Barrera, marketing consultant,
popular speaker and business coach, has
studied these word-of-mouth-driven successes
and concluded that they are masters of what
he calls “TouchPoint Branding”. TouchPoint
Branding is the art of making sure that
every point of contact between a company and
its customers is well executed, and fulfills
an over-the-top brand promise.
In Overpromise and
Overdeliver, you’ll see how a
well-articulated brand promise -- and
consistent Product, System, and Human
“TouchPoints” (TouchPoint Branding’s three
major components) — can create dramatic
market differentiation.
The companies featured in the book start
with an extraordinary product, supported by smoothly running
systems (like the Sumerset Houseboats Web
site), and add satisfying human contact
(like the service at an American Girl
store).
This Wall Street Journal
best-selling title shows how an increasing
number of cutting-edge firms are building
breakthrough brands in record time.
Barrera's in-depth research has unlocked the
strategic secrets of American Girl, Lexus,
Google, Tivo, The Container Store and many
others. You'll gain insights into instant
hits like iPod, Lunchables and other
hot products.
Although you may have heard it
said that smart companies “UNDERpromise and
overdeliver”, in today’s crowded market, that’s
not enough. Barrera’s insights and case studies
can help any company Overpromise . . . and still
Overdeliver.
Overpromise and Overdeliver
describes a methodology that is attractive to
managers, addictive to customers and devastating
to competitors.
"In-depth case studies, tremendous core insights
-- Overpromise and Overdeliver
challenges even commodity businesses to find a
bold new promise for their customers!" John
Stiker, Sr. Vice President, Marketing, Bumble
Bee Seafoods, LLC
"Rick Barrera turns the theories of branding
into actionable steps that deliver real value."
Mike Lawrence, Vice President Sales and
Marketing, Building Insulation Division, Johns
Manville
2005, Portfolio, hardcover, 240 pages,
includes companion CD
ISBN 1-59184-061-9
Price: $25.95
For Bulk
Purchases: Purchase the book in quantity at $17
per unit (list price is $25.95).
Contact Us
to arrange a bulk purchase.
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Overpromise and Overdeliver Core
Principles Audio CD
Spoken by Rick Barrera from his book by the
same title
This 50-minute audio CD delivers the highlights
of the book, including why it’s so critical to
develop a radically differentiated brand promise
-- and why alignment of your Product, Systems
and Human TouchPoints is essential to rapid
brand building. You'll learn the inside secrets
of companies like Amazon.com, American Express,
The Container Store and Google. And you'll gain
insights into instant hits like iPod, Lunchables and other hot products.
Price: $9.99 |
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