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Overpromise and
Overdeliver made its
debut at number 10 on the Wall Street Journal list of
best-selling business books. In this easy-to-read guide,
Rick Barrera uses concrete examples to describe in
brilliant detail how you can use “TouchPoint Branding”
to create a more successful brand and company.
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For more than 40 copies,
please
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This 50-minute audio CD delivers the
highlights of the book, including why it’s so critical
to develop a radically differentiated brand promise –
and why alignment of your Product, Systems and Human
TouchPoints is essential to rapid brand building.
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This dynamic new approach to sales training has been
proven in some of the nation's most successful
companies. Collaborative Selling
supplies a results-driven, six-step communication and
problem-solving program. You’ll learn how to accurately
target your market, identify and contact your best
prospects, explore and meet your prospects needs and
expectations, and then work collaboratively to select
the solutions that reward you both.
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The Edge is built around the highly regarded
selling system called Collaborative Selling.
It contains strategies and techniques that
ensure you team up with your prospects – so they
see you as an expert consultant working on their
behalf. Master the skills you need to blow
through your sales quota and dramatically
increase your personal income.
The Edge -- 6 Hour Audio Program on
downloadable MP3s
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This bestselling book has formed the basis
of some of the most highly regarded sales
training in the world. Non-manipulative Selling
is an easy-to-learn sales system that not only
allows your customers to feel great about doing
business with you, but they talk about the
experience with their friends – and send their
friends to you as well.
1987, Prentice Hall Press, softcover
ISBN 0-671-76448-9
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