Overpromise and Overdeliver in a Nutshell

Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building.  His research on the strategies used by breakthrough brands like Starbucks, Chico’s, Yellowfreight, Lexus, Tivo, and Google will change your thinking about marketing forever.

Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. 

In his newest bestselling book, Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty, Barrera illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time.

Drawing on research and more than 20 years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built. This bestseller offers practical advice you can use to immediately differentiate your products, services and company. Overpromise and Overdeliver offers powerful and easy-to-apply lessons not only for senior managers but also for individuals at any level – for anyone who wants to create extraordinary customer experiences.

Rick’s previous books include Non-Manipulative Selling (Prentice Hall), Collaborative Selling (John Wiley and Sons) and Dollars and Sense of Exceptional Service Delivery.

Rick’s passion for truly understanding the company and industry he’s addressing, along with his trademark Deep Customization, is unparalleled in the speaking industry. His depth of corporate experience, research and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating audiences.

Speaking Topics

Branding and Competition
Overpromise and Overdeliver: How to Design a Branded Competitive Advantage and Deliver Extraordinary Customer Experiences. (Keynote presentation, and interactive half- and full-day sessions.)

Customer Service
Rethinking the Customer Experience for building a world-class services team.

Collaborative Selling
The Ultimate Customer Interview to help your team sell more in less time.

Brand-Aligned Selling to align, reflect, and reinforce the brand promise

Future Trends and Innovation
Fast Forward: The Ten Critical Trends Driving Sales, Marketing and Customer Service and how to capitalize on each trend in your company.

Learn more about having Rick Barrera speak