Step 1 Pre-meeting Activities

• Executive Interviews – We’ll arrange 3 to 5 executive interviews by telephone, each 30 minutes long, to determine company goals, opportunity areas and culture.

• Overpromise Survey – We’ll ask you to send out 25 internal and 25 external surveys to collect objective data on your company. The number of responses can be increased later as needed.

• Expert Pre-analysis – The Overpromise team will analyze all data and prepare the agenda for Part 2.

To gain the most from the onsite meeting, these activities should be completed at least 2 weeks prior to the meeting.
 

Part 2 Onsite Activities

• Overpromise and Overdeliver Concept – Present (or review) the OPOD concept to your team

• Presentation of Our Initial Findings:
  - What do you believe your brand stands for?
  - What is your aspirational brand?
  - Does your product, service or company have an articulated Brand Promise?
        If so, what is it?
  - How powerful is your Brand Promise?
  - How well are your TouchPoints aligned to Overdeliver?
  - Does your structure facilitate the Overpromise methodology?
  - Will your culture embrace the Overpromise methodology?

• Applying the OPOD Methodology at Your Company:
   - Rapid return opportunities
   - Strategic moves
   - Short-term tactical strikes
   - TouchPoint alignment opportunities
   - Budgets
   - Joint action planning

Note: The Onsite will take 3 to 6 hours with the OPOD leaders and your company’s Executive team.

For more information or to schedule a leadership engagement, contact us