Most sales are lost in the FIRST CUSTOMER INTERVIEW, because of poor research skills and poor interviewing skills on the part of the salesperson.
In this highly interactive session, Rick Barrera, co-author of two best-selling sales books (Non-Manipulative Selling and Collaborative Selling), will teach your team how to be instantly relevant to your customers. He’ll show them how to ask the five critical questions that will immediately identify your customer’s greatest pain. Once the pain is revealed, Rick will show your team how to collaborate with your customer to find the most appropriate solution -- and move toward rapid implementation. If you want your team to sell more in less time, this is the perfect program for your next sales meeting.
 

Brand-Aligned Selling: Align, Reflect, and Reinforce the Brand Promise

Does your sales team understand the critical elements of your brand? Have they designed every aspect of their selling process to align, reflect and reinforce your brand promise and showcase your brand strengths? If not, they can actually damage your brand-building efforts and damage your reputation in the marketplace.
 

Rick Barrera, a selling and branding pioneer, will teach your sales team how to instantly align their efforts with the marketing department -- to drive your Overpromise into the marketplace and immediately differentiate your company, products and people from those of your competitors. Your sales team will learn how to design and deliver innovative sales “interventions” -- that grab attention, position your brand as the only logical solution, engage your clients and customers in compelling demonstrations of your brand’s strengths, and leave a lasting impression that results in higher sales and greater loyalty.

View other speaking topics on:
Branding and Competition
Customer Service
Future Trends and Innovation