“You were absolutely brilliant in your presentation to our leaders.”
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Senior Staff Workshops
Overpromise Checkup Workshop
You’ve read the book. You’ve seen the speech. You’re
excited . . . but not sure where to start. In this
highly interactive 4-hour session, you and your team of
5-7 leaders will:
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Examine your brand’s DNA, its
history and its current manifestation.
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Determine which market category you
want to own and what word you will use to own it.
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Create your new Overpromise based
on your pre-work and your existing customer
research.
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Identify your Critical Customer
TouchPoints, and create a plan to Overdeliver by
passionately exaggerating at least one of them.
The session includes the development of
an implementation plan, with deadlines and
accountabilities for each member of the team.
Virtual Overpromise Checkup Workshop
Are you in a hurry? Don’t want to pay for travel? We can
do the Overpromise Checkup in a live webinar. (It costs
less, too.) |
Executive Readiness Workshop
You can use the Overpromise Learning Map’s flexible
format as:
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Is your senior team ready to commit
your company to the Overpromise and Overdeliver
methodology?
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Do you have the time, money and
people to commit to an all-out effort, or would a
phased approach be better?
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Do you have the right leadership
and direct reports in place?
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Do you have the infrastructure,
research, metrics and other tools you’ll need to be
successful?
In this session, we’ll identify where
you stand in each of these areas. We’ll create a high-
level plan for successful implementation -- or make a
determination about what needs to occur before you begin
the journey.
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Executive course in Design and
Implementation
We’ll teach your team our proprietary methodology so
you can Overpromise and Overdeliver for your customers.
The course includes:
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Research methods and interpretation
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Category and word development
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Overpromise development
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The Customer Journey
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Critical TouchPoint identification
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Passionate Exaggeration of a
Touchpoint
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Alignment of Touchpoints
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In this session, we’ll identify where
you stand in each of these areas. We’ll create a high-
level plan for successful implementation -- or make a
determination about what needs to occur before you begin
the journey. |
Executive course in Understanding TouchPoints
The “deep dive” on TouchPoints, including:
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What they are
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Why the distinctions among Product,
System and Human Touchpoints are important
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How to identify Critical
TouchPoints
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How to Passionately Exaggerate a
TouchPoint
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How to Align TouchPoints for
greater customer impact
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And much more!
Other Workshops:
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“Rick WOWed our Private Client Group and stimulated the management teams in attendance into re-examining their touchpoints and branding of their companies beyond my wildest dreams. We have never had such a flood of compliments . . .”
CEO, Milestone Risk Management & Insurance Services
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