Leverage our experience to shorten your learning curve

Are you committed - and passionate - about making a substantial change in your business? Would you like to realize the greatest market value from the potential of your brands? You’ll get DRAMATIC RESULTS FAST, by implementing and “operationalizing” the strategies of “Overpromising AND Overdelivering,” using our proprietary TouchPoint Branding methodology.

How are breakthrough brands built?

We’ve unlocked the secrets of building brands in record time. And we’ve developed a comprehensive solution to maximize the power of your brand – and the value of your company.


Would you prefer a “do it yourself” approach to implement the principles of Overpromise and Overdeliver? We can coach you and your team over the phone. We’ll work together to create a step-by-step plan, and we’ll coach you through the implementation.

Customized Implementation

Do you want us there every step of the way? We’ll develop a comprehensive customized plan from initial research, business plan, to final ex ecution. And we’ll work side-by-side with your team through every step to ensure your success.

We Can Include

  • Executive readiness workshop - We’ll help you assess where you stand and what you’ll need to ensure success.
  • Fast Answers - Qualitative and Quantitative research with real answers FAST! You will be amazed by what can be achieved.
  • Deep Answers - A more traditional approach to research that delivers more certainty and more depth. This method takes more time and a larger investment, but can be more effective in some circumstances.
  • Overpromise Development - We’ll help you create an articulated Overpromise for your brand that is both powerful and unique.
  • Customer Experience Visualization and Design - We’ll help you invent a future brand experience that is engaging and compelling for your customers, and completely aligned with your new Overpromise.
  • TouchPoint Development - We’ll help you implement and operationalize your plans to “Passionately Exaggerate” each Critical TouchPoint for customers.
  • TouchPoint Alignment - Where the real customer magic occurs. We’ll make sure you’ve got the alignment exactly right to ensure maximum customer impact.
  • Customer Environment design - From the “portal experience” to window design to web design, the customer environment must reflect your brand. Our design processes will ensure deep compatibility with your brand.
  • Comprehensive Implementation - When you’re looking for a total package, we can Overdeliver for you.

Committed and passionate

We are committed – and passionate – about giving you the time, resources and mindshare required for a successful “intervention”.

Here’s what we ask. It’s important that:

• We work directly with your ex ecutive team.
• This initiative is driven from the “top”.