Rick Barrera is a sales, branding, and motivational speaker all packed into one!

Rick Barrera delivers custom-tailored presentations that are perfect for ANY company in ANY industry because he uses his trademark “Deep Customization” methodology to ensure that every speech connects with your audience!

Rick will address your issues and opportunities using your language interwoven with great stories and highly relevant examples.

Re-energize your leadership, sales and customer service teams.

Whether your sales and service teams are in a slump or soaring high, Rick Barrera will engage and challenge them to reach new highs. He’ll update their thinking about what today’s customers want, and show your team exactly what to say and do to Overdeliver for your customers.

Build a breakthrough brand.

Rick Barrera rocks the crowd.

If you want passionate customers who are deeply involved with your brand, your entire team will need to get behind your brand. Rick Barrera will engage your entire organization in the building of a breakthrough brand. If you’ve already got a breakthrough brand, Rick will show you how to accelerate your momentum.

Rick Barrera is as good as they get. If you're an event planner looking for an ace in the hole, you have just found it. Rick knows how to rock the hall to move your organization to the next level!

Rick Barrera’s Speaking Topics Include:​

Branding and Competition

Overpromise and Overdeliver: How to Design a Branded Competitive Advantage and Deliver Extraordinary Customer Experiences. (Keynote presentation, and interactive half- and full-day sessions.)

Collaborative Selling

Let Rick teach your team how to conduct “The Ultimate Customer Interview” that will enable them to sell more in less time while collaborating with their customers to build long-term profitable business relationships. Or choose his unique “Brand-Aligned Selling” program to ensure that your sales team aligns with, reflects, and reinforces your Overpromise.

Rethinking Customer Service

By deconstructing the customer experience and reimagining the use of your resources, your team can deliver exceptional service in every customer interaction.

Future Trends and Innovation

“Fast Forward: The Ten Critical Trends Driving Sales, Marketing and Customer Service” In this fast-paced speech Rick will show you how these ten integrated trends are reshaping the competitive landscape and how you can profit from each trend.

Hear What Others Have To Say

Eastman Kodak Company

"Rick Barrera gave an impressive, breathtaking performance at our Engineering & Design Conference! It was a one-of-a-kind presentation that endeared him to our audience and motivated each of us to reach for our personal best; confident in our Company's ability to achieve great things in our digital future."

Wells Fargo

“Never have I seen a speaker who knows his audience more. Unbelievable... I would recommend Rick in a heartbeat.”


"You did a dynamic job for us. You really exceeded our expectations and WOWed our channel. Thank you for the research you did to make it personal for our audience and continue the conference message. It made all the difference!"


“I feel like Rick’s become our partner over the years. He’s been studying our company for four years. There’s nobody that I know that works with us on these presentations that has done the preparation that Rick has done. He knows our culture so well. It seems like he’s the one guy who can take the message we’re trying to deliver and tailor it to our audience.”

Crawford Contractor Connection

“When you hire a keynote speaker who is touted as an expert in ‘Over Delivering,’ that raises the bar on expectations of the speaker. Rick Barrera was all that was advertised and thoroughly connected with our group by personalizing his message to an audience of over 2,100 professionals. He helped elevate our conference as the audience was enlightened, entertained, and motivated to excel in the future.”


The preparation you did made all the difference. This was, by far, the best program we have had. Because of the level of customization and specific industry examples you shared, your concepts came alive for our audience!”